Module 4

Setting your foundations

• Setting your website up correctly
  Often neglected, but integral for client confidence. How to optimise your own website.

• A portfolio that works
  How to correctly set up the most important page on your site for conversions.

• Build your communication eco-system
  Why your comms need to be consistent across every channel and how to actually do it.

• Identifying your exact offer
  Most people don’t really know what they do which means they bend to the will of their client and things get messy. This will give you the clarity you need.

• How to build and manage your funnel

  Client flow is key. This is the exact method I use to build and manage a funnel that sees dozens of leads come through every week.

• Onboarding a client correctly
  You need to start on the right foot. Onboarding correctly will make your life 10x easier whilst putting your client at ease.

• Acquiring testimonials
  Feedback and testimonials are essential to any growing business. This is how to best acquire good ones.