Module 5

Brand building

• What goes into a personal brand?
  The building blocks of creating your own online presence step by step.

• You need to live who you say you are
  Becoming the person you portray online and why this an essential step to convincing clients (and yourself) of your authority.

• YouTube + Blog post cheat code
  How to repurpose content like a boss to kip cover more inbound channels.

• YouTube Masterclass
  How I record + edit my videos, how to design easy thumbnails, how to set up your channel properly and how to upload your videos consistently.

• How to use LinkedIn properly
  Step-by-step guide to becoming a Squarespace LinkedIn master and position yourself as an expert in the field.

• Building goodwill strategically
  The art of giving without asking and how this will benefit you forever.

• Overcoming self-sabotage

  How to deal with low confidence and imposter syndrome to break through your self-imposed glass ceiling.